PVCH names Madrid director of marketing and communications
Jose Madrid lived most of his life in densely populated urban areas in the United States and around the globe.
Today, he is “more than excited” to live in Larned, while taking on his new duties as director of marketing and communications at Pawnee Valley Community Hospital (PVCH).
“This smaller community and state-of-the-art hospital are exactly what I was looking for,” Madrid said. “This gives me the opportunity to put into practice what I learned in Kansas colleges, as I share information about the exceptional people and services at Pawnee Valley Community Hospital.”
Madrid will spread the hospital’s message through newspapers, television, radio and social media. He will help create marketing and advertising content, while overseeing marketing strategies.
“I am eager to spread the word because most people wouldn’t expect such a high level of medical infrastructure in a smaller community,” he commented. “I acknowledge that I was surprised. The facility itself, as well as the services and equipment are second to none.”
For example, Madrid pointed out, Pawnee Valley Medical Associates is “a great family-medicine clinic that integrates well with the hospital. In addition, we have 3D mammography and the Sleep & Diagnostic Center, which oftentimes are not offered in a smaller hospital. These are just a few examples of the high-quality services here.”
Madrid was born in Venezuela, and also lived in Kuwait and India. This was due to his father, Abrahan Carpio, working in the oil industry, which allowed Madrid and his family to experience world travel when he was growing up. Most recently, he resided in Katy, Tx., which is in the Houston area.
Madrid, who is fluent in Spanish, earned his associate’s degree in business administration in 2019 at Labette Community College in Parsons, Ks., where he was a member of Phi Theta Kappa Honor Society.
The next stop was Bethany College in Lindsborg for a dual bachelor’s degree in marketing and management. He graduated in 2022.
Madrid received baseball scholarships at both colleges, achieving the status of Kansas Collegiate Athletic Conference Scholar Athlete.
“Both my formal education and baseball experience will help me in this new job,” Madrid commented. “I will rely on the leadership and strategic planning skills I learned in college as we help PVCH grow.
“Also, baseball taught me how to work with a team, hold myself accountable and work to achieve a goal. Ultimately, I am committed to lifelong learning and personal development.”
Madrid also noted that he has been astonished by the friendliness and welcoming nature of his colleagues at PVCH and the Larned community.
“People here greet one another with a smile and say ‘hello,’ which you don’t experience often in the big cities,” he said. “The hospital and community are just the right fit for me.”
Pawnee Valley Community Hospital, 923 Carroll in Larned, is a 25-bed facility, offering many services not typically available in a smaller facility. Included are 24/7 emergency care; acute, skilled and specialized nursing; surgery; high-tech imaging and laboratory tests; wound care; rehabilitation; and sleep and diagnostic center. The Pawnee Valley Medical Associates clinic, 713 W. 11th, provides the full range of family-medicine services; physician-assisted weight loss; and women’s health services. The hospital’s number is 620-285-3161; the clinic’s number is 620-804-6007.